Introducing Livestand from Yahoo!

Earlier today, we announced Livestand from Yahoo! – a one-of-a-kind digital newsstand that offers a wealth of ever-changing content, continuously programmed by each individual’s interests. We are super excited about it and you can learn more about Livestand on our corporate blog, Yodel Anecdotal Yodel Anecdotal and YDN Blog. As we head to Mobile World [...]

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Demystifying Mobile Advertising, Part III

Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy. In today’s final post, he explains the importance of performance measurement.  Whether you decide to build an iPhone app or a mobile Web experience, first find out [...]

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Demystifying Mobile Advertising, Part II

Last week, in the first of a three-part series called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising channel. In this week’s post, he discusses the importance of running bucket tests and defining benchmarks to maintain effective mobile [...]

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Demystifying Mobile Advertising, Part I

Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers. As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same [...]

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