Demystifying Mobile Advertising, Part III
- Posted February 23rd, 2010 at 1:18 pm by Ginny Hung
- Categories: Mobile Advertising
Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy.
In today’s final post, he explains the importance of performance measurement. Whether you decide to build an iPhone app or a mobile Web experience, first find out the [...]
Demystifying Mobile Advertising, Part II
- Posted February 16th, 2010 at 1:18 pm by Ginny Hung
- Categories: Mobile Advertising
Last week, in the first of a three-part series called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising channel.
In this week’s post, he discusses the importance of running bucket tests and defining benchmarks to maintain effective mobile campaigns. [...]
Demystifying Mobile Advertising, Part I
- Posted February 10th, 2010 at 2:49 pm by Ginny Hung
- Categories: Mobile Advertising
Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers.
As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same rules [...]
