Re-thinking Mobile Browsing – Yahoo! Axis

  • Posted May 23rd, 2012 at 9:10 pm by Yahoo! Mobile
  • Categories: General

We live in a “mobile first” world these days.  What does that mean exactly? Well it means that apps and websites should be designed and tailor-fitted with experiences optimized for these smaller, mobile screens. Not only do the experiences need to fit the device you’re using, your data and content need to come with you, wherever you go.


If you’re like me you have two computers, a phone, and a tablet and constantly switch devices throughout the day.  How many times do you start something on your tablet at home but have to leave to catch the train or meet a friend?, Today, when we move from device to device, we have to start over, whether that’s doing the same search again or trying to find that article you were halfway through reading.  Wouldn’t it be nice if our devices recognized us when we pick them up so we can literally pick up where we left off?


Well, the days of starting over, are over. Today, I am pleased to introduce Yahoo! Axis – a fundamentally new way to search and browse the web on your iPhone, iPad, iPod touch, and your favorite desktop browser as a plug-in.

Yahoo! Axis provides a seamless flow across devices


Yahoo! Axis for the iPhone, iPad and iPod touch seamlessly combines the searching and browsing experience into one single, visually-rich app. It all starts with one box that lets you search or go directly to any website. As you type, you’ll start to instantly see rich visual previews of web pages. Whether you’re doing research on your next vacation or just need to get to Trip Advisor, Axis gives you the most direct path to whatever it is you’re looking for while completely eliminating the need to go to a search results page. We have been conditioned to go “back” if we need access to our search results, but with Axis, your search results are always with you – reveal them at any time by simply pulling down on any page. No need to go back, Axis keeps you moving forward.


But the unique search experience is just one piece of it.  Axis also automatically connects the experience across your iPhone, iPad, iPod touch, and computer.  In fact, it’s the only mobile browser that connects any major HTML5 browser (Chrome, Firefox, Safari, IE) so you can continue using the browser of your choice. With Axis, links to recent sites you have viewed, bookmarks, and articles marked to read later are all available instantly whenever and wherever you need them.  Now you really can keep moving forward as you switch devices.


Yahoo! built Axis for the iPhone and iPad as a hybrid app – part native objective-c, part HTML5, and part awesome. You get the best of all worlds. With the native components you get smooth interactions, animations, and the freedom to implement things impossible to do with today’s web. The HMTL5 bits are actually powered by a Yahoo! open-source platform called “Cocktails.” As Bruno Fernandez-Ruiz explains in his post (link to post) “Cocktails is a mix of HTML5, Node.JS, CSS3, JavaScript and a lot of ingenious, creative mind-bending tricks from Yahoo!’s engineers.”


One of the really big benefits that “Cocktails” brings to the table is the fact that server-side and client-side code is written in the same programming language.  This not only bridges the gap of resources and technical skills, but the same code can be used for both the client and server side. Not only is the “Cocktails” platform some amazing technology for our developers, it helps our users experience new features without requiring an app update.


Axis is a great example of how Yahoo! is innovating not just for mobile devices, but also search. It’s another step we’re taking to remove the need for “ten blue links” and focus on our mantra to provide our users with “answers, not links.” Axis is available right now in the App Store so make sure you try it out on your iPhone and your iPad. If you want more information about Axis for your desktop or the iPhone and iPad apps, check out or Yodel Anecdotal.


Scott Fish & the Yahoo! Axis Team

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May 23rd, 2012 at 11:17 pm

[...] Read [...]

Comment by Anonymous

May 24th, 2012 at 3:42 pm

It’s not available in the Canadian App Store. Do you have any plans to release this to us North of the border, or internationally?


May 24th, 2012 at 10:13 pm

[...] live in a ‘mobile first’ world these days,” says Scott Fish on Yahoo’s Mobile blog. “What does that mean exactly? Well it means that apps and websites should be designed and [...]

Comment by Kari

May 25th, 2012 at 4:09 am

Comment by bikash

May 25th, 2012 at 7:29 am

i am ram

Comment by bikash

May 25th, 2012 at 7:30 am

i am ram .

Comment by bikash

May 25th, 2012 at 7:34 am

he is good

Comment by bikash

May 25th, 2012 at 7:36 am

he is good .

Comment by bikash

May 25th, 2012 at 7:38 am

we are ok .

Comment by bikash

May 25th, 2012 at 7:41 am

neek to wkam.


May 25th, 2012 at 12:48 pm

[...] live in a ‘mobile first’ world these days,” says Scott Fish on Yahoo’s Mobile blog. “What does that mean exactly? Well it means that apps and websites should be designed and [...]


May 25th, 2012 at 4:39 pm

[...] With the help of Axis, devices would be able to recognize our activity thus enable us carry on from where we had left. These are not my words but they are words used by Yahoo to show the power of their new and exciting invention. [...]

Comment by sarah

June 8th, 2012 at 7:24 pm

Yahoo! axis, it sound good :)

Comment by paris patoudi

June 14th, 2012 at 10:36 am

It sounds good, but with the voip telephony app, ubiphone, on it’s perfect to call cheap

Comment by Sayeri

June 19th, 2012 at 5:21 am


I was going through your website, just thought of a proposition. I represent, an shopping website myself (we are helping them with few activities). We are looking for ways by which we can create some values together.
Looking for your reply.


Comment by Liem

June 24th, 2012 at 6:29 am


Comment by Liem

June 24th, 2012 at 6:30 am


Comment by Liem

June 24th, 2012 at 7:02 am


Comment by Liem

June 24th, 2012 at 7:03 am


Comment by Edward

July 15th, 2012 at 10:44 pm

I love using the Axis but the only problem I feel that I have with it is I own a android powered phone and I can’t get it on my phone because axis is only available on i pod, desktop, laptop, and i pad not android in the app store. I know that is going to be a problem because all of the people I know have phones that run on android. Please when you change and update the software email me. Thank you

Comment by cool free apps

July 27th, 2012 at 5:07 am

Edward i think you will find that im pretty sure it will be out on Droid fairly soon as well. Any new app that people take a liking to tends to be made available on both platforms fairly soon if there is plenty of love out there for it!

Comment by nhok bimbim

August 12th, 2012 at 8:48 am

not’ and fo

Comment by smaily kazem

August 14th, 2012 at 11:42 pm

im kazem iran farsi
is farsi?


August 16th, 2012 at 12:14 pm

These applications are pre-installed on phones during manufacture, can be downloaded by customers from various mobile software distribution platforms, or web applications delivered over HTTP which use server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser.

Comment by Shazia

September 3rd, 2012 at 12:26 am

New Samsung Galaxy Camerta for better view

Comment by Haji Sillah

September 16th, 2012 at 6:50 am

Discover how the fastest adopted; Technology is changing everything! Sign up and Download the FREE (2012) mobile technology report now! :)


September 18th, 2012 at 3:11 am

i think Android phones are best in these days, iPhone 5 are also coming soon…

Comment by Ipad smart cover

October 19th, 2012 at 8:11 pm

I am using the Axis it think it very good


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