Re-thinking Mobile Browsing – Yahoo! Axis
- Posted May 23rd, 2012 at 9:10 pm by Yahoo! Mobile
- Categories: General
We live in a “mobile first” world these days. What does that mean exactly? Well it means that apps and websites should be designed and tailor-fitted with experiences optimized for these smaller, mobile screens. Not only do the experiences need to fit the device you’re using, your data and content need to come with you, wherever you go.
If you’re like me you have two computers, a phone, and a tablet and constantly switch devices throughout the day. How many times do you start something on your tablet at home but have to leave to catch the train or meet a friend?, Today, when we move from device to device, we have to start over, whether that’s doing the same search again or trying to find that article you were halfway through reading. Wouldn’t it be nice if our devices recognized us when we pick them up so we can literally pick up where we left off?
Well, the days of starting over, are over. Today, I am pleased to introduce Yahoo! Axis – a fundamentally new way to search and browse the web on your iPhone, iPad, iPod touch, and your favorite desktop browser as a plug-in.
Yahoo! Axis for the iPhone, iPad and iPod touch seamlessly combines the searching and browsing experience into one single, visually-rich app. It all starts with one box that lets you search or go directly to any website. As you type, you’ll start to instantly see rich visual previews of web pages. Whether you’re doing research on your next vacation or just need to get to Trip Advisor, Axis gives you the most direct path to whatever it is you’re looking for while completely eliminating the need to go to a search results page. We have been conditioned to go “back” if we need access to our search results, but with Axis, your search results are always with you – reveal them at any time by simply pulling down on any page. No need to go back, Axis keeps you moving forward.
But the unique search experience is just one piece of it. Axis also automatically connects the experience across your iPhone, iPad, iPod touch, and computer. In fact, it’s the only mobile browser that connects any major HTML5 browser (Chrome, Firefox, Safari, IE) so you can continue using the browser of your choice. With Axis, links to recent sites you have viewed, bookmarks, and articles marked to read later are all available instantly whenever and wherever you need them. Now you really can keep moving forward as you switch devices.
One of the really big benefits that “Cocktails” brings to the table is the fact that server-side and client-side code is written in the same programming language. This not only bridges the gap of resources and technical skills, but the same code can be used for both the client and server side. Not only is the “Cocktails” platform some amazing technology for our developers, it helps our users experience new features without requiring an app update.
Axis is a great example of how Yahoo! is innovating not just for mobile devices, but also search. It’s another step we’re taking to remove the need for “ten blue links” and focus on our mantra to provide our users with “answers, not links.” Axis is available right now in the App Store so make sure you try it out on your iPhone and your iPad. If you want more information about Axis for your desktop or the iPhone and iPad apps, check out axis.yahoo.com or Yodel Anecdotal.
Scott Fish & the Yahoo! Axis Team
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