MediaTek Brings Yahoo! Mobile Services Around The World
- Posted May 31st, 2011 at 7:31 pm by Yahoo! Mobile
- Categories: General
Today, we announced a global partnership with MediaTek, one of the world’s largest mobile chipset makers. Over the last three years, MediaTeK has changed the mobile handset landscape across Southeast Asia, India and other emerging markets by shipping its mobile chipset together with a reference design. This has allowed small companies in China to produce affordable handsets at an unparalleled speed. It is estimated that this ecosystem now produces one third of all mobiles sold in the world.
This partnership allows us to pre-load popular Yahoo! products directly on the handset, including Yahoo! Messenger, News, Finance, Weather, Mail, Flickr, Answers and more, using MediaTek’s application ecosystem. Additionally, MediaTek has already expressed an interest in rapidly extending their distribution coverage to other emerging markets worldwide giving Yahoo! the opportunity to reach an even broader mobile audience.
This is the first time Yahoo! has partnered globally with a mobile chipset manufacturer. We will be able to reach tremendous scale across potentially millions of devices by focusing our resources to build best-in-class experiences as well as leveraging MediaTeK development resources by providing them access to our APIs. This partnership between MediaTek and Yahoo! will make it more convenient for handset manufacturers to accelerate their speed to market and reduce the cost of deploying Yahoo! services.
Finally, the partnership complements MediaTek’s current collaboration with Yahoo!’s Connected TV group, which has embedded the Yahoo! Connected TV software platform onto MediaTek’s digital television chipsets.
This is just the beginning and we have many more ideas on how to innovate within this partnership so stay tuned for more.
Tommaso Del Re
Head of Business Development and Mobile, Yahoo! Southeast Asia
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