Yahoo! Now Powers Search & More on TIM’s Mobile Portal in Brazil
- Posted August 24th, 2010 at 8:00 am by Gilda Raczkowski
- Categories: General
Brazil offers a huge market for mobile Internet growth, with a mobile penetration rate of nearly 95%†.
We’re excited, because today we’re announcing a partnership with TIM Brasil – one of the country’s largest carriers – to power the search experience on TIM’s mobile portal as well as provide links to some of our most popular mobile services, directly on the Portal. With this multi-year agreement, we’re displacing our largest search competitor as TIM’s trusted partner. TIM Brasil subscribers now have the ability to easily and quickly find topics of interest.
TIM has more than 41 million mobile subscribers in Brazil†† , and this partnership builds on our existing relationships with Telefónica’s Vivo and América Móvil’s Claro in Brazil, and more than 100 other OEM and carrier partners globally. Partnerships are key to our strategy as they help us build and extend the reach of our mobile services to new and existing audiences around the world.
Director, Yahoo! Mobile Brazil
† Source: Associated Press, “Foreign firms sink teeth into Brazil mobile market” (July 29, 2010)
†† Source: TeleGeography, “TIM Brasil targets 60% pop coverage for 3G by 2012” (March 10, 2010)
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