Yahoo! Sets the Green Line Free

  • Posted June 3rd, 2010 at 2:14 pm by Yahoo! Mobile
  • Categories: General

Last month, we ran the first of a new class of Rich Media display advertisements featuring Shrek Forever After. These new mobile campaigns use HTML5, CSS3 and JavaScript for animation, interaction and analytics to bring a more compelling ad experience to mobile devices. We’ve just launched another new creative campaign in collaboration with Fidelity Investments as we continue to explore the potential of designing advertisements which are integrated with specific properties on Yahoo! Mobile.

The Fidelity creative will run for a month across a range of Yahoo! Mobile sites and in contrast to the Shrek overlay which was designed as a high-impact, short-lived, experience this campaign uses an in-page animation anchored by a fixed banner. If the user changes the phone orientation from portrait to landscape the creative just shows a short animation around the banner itself.

“Fidelity is constantly looking for new ways to leverage digital channels to reach investors in innovative and engaging ways on their mobile devices,” said James D. Speros, chief marketing officer, Fidelity Investments.

As the Smartphone market continues to grow we will see more mobile publishers adopt the HTML5 standard to develop interactive and animated display advertisements on high-end mobile devices. So, what separates Yahoo! with its competitors? As Yahoo! is both the publisher, technology provider and ad-provider for display advertisements we are able to design and build unique experiences, like we have done with Fidelity, which run within specific spaces of Yahoo! properties to create a fun, engaging and highly integrated advertising experience for both our users and our advertisers.

Video: Fidelity Rich Media Ad

Check out this campaign on your iPhone at Yahoo! Mobile Finance (, Yahoo! Mobile News (, as well as Yahoo! Mobile Mail ( for the rest of the month.

Alex Linde
Director, Mobile Advertising

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Comment by matt

June 20th, 2010 at 1:07 pm

This was cool the first 10 or so times I saw it. But after that it starts getting a bit annoying. Maybe it could switch back to a static banner.

Comment by Maddison Richards

July 9th, 2010 at 12:22 pm

i am always fond of getting the latest mobile devices, it is some sort of an addiction for me to get the latest mobile stuffs’.:

Comment by Mohammed Hughes

July 26th, 2010 at 10:20 am

i am always on the lookout for new mobile devices. i am sort of a gadget addict…;

Comment by Rona

October 13th, 2010 at 10:33 pm

Thats great


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Comment by weathervanes

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Comment by Cinda Bembry

October 3rd, 2011 at 1:37 am

50. Thanks , I have just been searching for info about this topic for ages and yours is the greatest I have discovered till now. But, what about the bottom line? Are you sure about the source?


April 5th, 2012 at 9:40 pm

[...] »  Yahoo (NSDQ: YHOO) is rolling out a Fidelity Investments ad built in HTML5 and accessible through Yahoo Mobile Finance, Yahoo Mobile News, and Yahoo Mobile Mail on the iPhone. [Yahoo Mobile Blog] [...]


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