Kick Off the 2010 World Cup With Yahoo! Mobile

Without question, this year’s World Cup in South Africa is going to bring an unprecedented number of fanatical football (soccer, for those of us in the U.S.) fans to their TVs, PCs and mobile phones. With over 5,760 minutes of soccer to be played in nine cities and 10 stadiums, and millions of fans around [...]

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A New Class of Mobile Display Advertisement

  • Posted May 20th, 2010 at 12:00 pm by Yahoo! Mobile
  • Categories: General

Today, Yahoo! is thrilled to run the first of a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and JavaScript to deliver more engaging experiences for our advertisers and users. Mobile display ads generally take the form of static banners across the top and bottom of the screen. Although behavioral targeting has [...]

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Purina Pet Photo Challenge on Yahoo! Mobile

  • Posted May 19th, 2010 at 12:29 pm by Yahoo! Mobile
  • Categories: General

Take a break from the more serious headlines and check out the Purina Pet Photo Challenge. Yahoo! is excited to announce the first integrated sponsorship module on the Yahoo! mobile homepage, available on most smartphone devices. The Purina Pet Photo Challenge is available on the Yahoo! mobile homepage. Pet lovers can view photos uploaded by [...]

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Apple iPad User Analysis

  • Posted May 6th, 2010 at 10:54 am by Yahoo! Mobile
  • Categories: General

There’s no question that the iPad is the latest “it” product, with first-day sales exceeding 300,000 and some analysts projecting as many as 7 million units sold by year’s end.  Inside Yahoo!, we’re just as interested in the iPad phenomenon. Just a week after the iPad’s launch, we began to analyze the behavior of the [...]

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