Olympics on Yahoo! Mobile Search

You are watching the Olympics with a few friends, and they are raving about Evan Lysacek, but you have no idea who he is. This morning, you ran out the door right before the women’s alpine skiing event, and now you are wondering who won the gold medal. Where can you find an answer when you don’t have a computer lying around? Aside from using our Yahoo! Winter Olympics mobile site (http://m.yahoo.com/Olympics), you can also do a quick Yahoo! search from your phone to find all the latest Olympics-related information.

We’ve covered everything you could search for, from the most general “Olympics” search term to more specific information, like participating countries, athletes, and even particular sports. We’ll give you medal counts, upcoming events, the latest news, images, and more.

To give you a sneak peak of what everyone’s been searching for, speedskater Apolo Ohno had a meteoric rise in Search: about 2,000% more searches than in previous weeks. Shaun White also spiked heavily, with 283% more searches on Mobile. But it was Lindsey Vonn who already had people’s attention: Searches wentup 71% during the Olympics opening weekend, and she was generally twice as popular as her fellow spiking U.S. athletes.

Mobile users also wanted to know where they could get those Canadian mittens, as well as hats, beanies, jackets, and Team USA apparel.

You can try Yahoo! Search on mobile by doing a search from m.yahoo.com on your phone’s browser or by  using our emulator. And of course you can also use the Yahoo! Search on the PC to help you follow the Olympics.

Olivier Gillin

Yahoo! mobile search product manager