Demystifying Mobile Advertising, Part I

Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers.

As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same rules and patterns as traditional and Internet marketing.

In today’s post, he explores four aspects that marketers should consider when thinking about how to advertise on mobile. Read it here at our Yahoo! Advertising Blog, and stay tuned next week for more.

Ginny Hung
Yahoo! Mobile