Demystifying Mobile Advertising, Part I
- Posted February 10th, 2010 at 2:49 pm by Ginny Hung
- Categories: Mobile Advertising
Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers.
As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same rules and patterns as traditional and Internet marketing.
In today’s post, he explores four aspects that marketers should consider when thinking about how to advertise on mobile. Read it here at our Yahoo! Advertising Blog, and stay tuned next week for more.
Ginny Hung
Yahoo! Mobile
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April 18th, 2012 at 8:54 pm
I want money on website
June 17th, 2012 at 10:48 am
[...] called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising [...]
June 17th, 2012 at 10:48 am
[...] called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising [...]