Welcome to the new Yahoo! Mobile Blog

Welcome to the new Yahoo! Mobile Blog.

We plan to make this site a resource for those of you interested in staying on top of what’s new with our products, consumer experiences, and the mobile business in general. You can expect to learn about new product launches and enhancements, quick tips and tricks, our take on market trends, and predictions for where we see the market is heading.

Yahoo! is a leader in the mobile industry. We’ve developed best-in-class services, such as Search, Mail, and Messenger across thousands of mobile devices, and launched apps on multiple platforms for various phones, including  iPhone and BlackBerry. We reach millions of people daily, and our Mobile Homepage is available in more than 30 countries.

By designing simple, open, and feature-rich services that harness the unique attributes of mobile devices, we focus on providing better mobile experiences that are engaging and personally relevant to users like you, enabling you to connect to your world at anytime, anywhere.

So what’s to come in 2010? Three developments will play a key role in shaping the mobile industry: Powerful browsers, the OS as a launching pad, and local content.

Powerful browsers: With the growth of smartphones and the convergence around robust HTML browsers, we see a great opportunity to make significant strides in the on-device experience. Our recent launch of the Y! Mobile Homepage points the way.

The OS as a launching pad for services: The OS is becoming the new homepage. This has huge implications for device manufacturers and carriers who have for years programmed the experience with presets.  For us, it means we must think about how to remain a destination of choice, where users come to find out what’s happening in their world.

Local content:  We think the convergence of local content, merchants, and its offerings is particularly interesting, and we expect significant innovations in this area. We also see breakthrough product experiences around location-based services that build awareness of news, events, and activities that are happening around you locally.

There’s much more to come, so stay tuned for more. Be sure to check back here frequently for updates!

We look forward to engaging conversations and your feedback.

Cheers,

Irv Henderson

VP, Global Mobile Products