Y! Mobile Blog
Yahoo! Mobile

Yesterday we released a new feature on Social Pulse , allowing you to view and make comments on your friends’ Facebook®, Flickr®, and MySpace® updates and photo uploads — all from your phone. For those of you who haven’t checked out the Social Pulse feature before, it’s our mobile one-stop shop for all of your favorite social [...]

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Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy. In today’s final post, he explains the importance of performance measurement.  Whether you decide to build an iPhone app or a mobile Web experience, first find out [...]

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You are watching the Olympics with a few friends, and they are raving about Evan Lysacek, but you have no idea who he is. This morning, you ran out the door right before the women’s alpine skiing event, and now you are wondering who won the gold medal. Where can you find an answer when [...]

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Last week, in the first of a three-part series called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before jumping into the mobile advertising channel. In this week’s post, he discusses the importance of running bucket tests and defining benchmarks to maintain effective mobile [...]

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The Vancouver 2010 Winter Olympic Games are finally here! Over at Yahoo!, we have a big reason to be excited about this galvanizing event for people around the world. In addition to keeping fans on top of the action with a Games-dedicated website, today we’re launching a new Olympic mobile site at m.yahoo.com/olympics. It’s the [...]

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Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers. As he explains, mobile is not a strategy on its own, but rather a channel in part of the overall marketing strategy. Mobile advertising abides by the same [...]

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Mobile Marketing Campaign Generates More than $6 for Every $1 Spent For the last several years, the mobile industry talked about the opportunity for mobile advertising and the medium’s ability to help brands engage their target demographic with the right message, in the right place at the right time.  Now, brands from all major categories [...]

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In recognition of Safer Internet Day, people and organizations around the world are taking a moment to discuss the importance of safe and responsible ways to interact and engage with  the Web. This year, the focus is on “Think B4 U post,” with the goal to help kids handle their digital reputation (e.g. how people [...]

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Welcome to the new Yahoo! Mobile Blog. We plan to make this site a resource for those of you interested in staying on top of what’s new with our products, consumer experiences, and the mobile business in general. You can expect to learn about new product launches and enhancements, quick tips and tricks, our take [...]

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